Founder

FounderFounder

Cynthia Odier

 

Cynthia Odier was born in Egypt of Greek heritage. She trained in ballet at the Geneva Conservatory and with Serge Golovine before joining the Grand Théâtre de Genève Ballet Company.

During a four-year stint in the US, she studied communications, and then worked in advertising after her return to Geneva.

In 1999, Cynthia began laying the groundwork for what would later become the FLUX LABORATORY. Her notable productions included the ballet La Bayadère, at the Grand Théâtre de Genève, followed by Face to Face, for the United Nations.

In the year 2000, she launched a collaboration with the Geneva Museum of Art and History, the Grand Théâtre de Genève, and the Ensemble Contrechamps to reconstruct the ballet La Création du Monde, choreographed by Jean Börlin for the Ballets Suédois in 1923.

The work was presented in the courtyard of the Museum of Art and History on the occasion of the Fernand Léger and African Art exhibition. This reconstruction of La Création du Monde was the first time dance had become an element in Geneva’s museums.

Cynthia created the FLUXUM FOUNDATION in 2002 along with César Menz, then Director of the Museum of Art and History in Geneva. The foundation supports production and training in dance and performance art.

The FLUX LABORATORY was invented in 2003. It is a space for artistic experimentation and for diverse interest areas to come together. It supports contemporary dance and serves as a hub for the various artistic fields to meet, exchange ideas, and reflect on their disciplines. The goal is to break down the barriers between their different worlds through experimental arts projects. Today FLUX LABORATORY offers a coworking space where entrepreneurs can immerse themselves in the world of creativity, and artists can learn about business approaches.

FLUX LABORATORY is a genuine creativity incubator. It added a new space for innovation in Zurich in 2013.

The laboratory’s philosophy of Art & Business promotes the arts and dance as means of benefitting companies and local institutions through artistic productions like Holy Daughters & Terracotta Daughters, Trans Warhol, and Faces of Human Rights Defenders and the Extractive Industry.

In September 2014, Cynthia launched the concept of FLUX BOX: a tool to drive communication that invites the public and businesspeople to be inspired by the archives and original projects created by FLUX LABORATORY and the FLUX LABORATORY.

In 2016, Cynthia expanded the concept of FLUX LABORATORY to ATHENS, working with children at refugee and migrant camps. Here, educational music and ballet programs allow these children to develop their creativity and step outside their everyday lives.

FLUX LABORATORY ATHENS works in conjunction with the Swiss Embassy, the Athens State Orchestra, and the Greek Ministry of Culture and Sports to produce works such as Lagune, by Denis Savary. This piece was performed by Greek dancers at the inauguration of the Museum of Contemporary Art of the City of Athens.

FLUX LABORATORY ATHENS also coproduces many dance and social entrepreneurship films, such as Culinary Cinema Nights and Make Today to Build Tomorrow.

With over 400 performances in 15 years (Homage to Isadora Duncan, dance routines choreographed by Merce Cunningham, performances by John Giorno, Trans Warhol Opera, Tell Me Swiss Performance at the Shanghai Expo 2010, Jan Fabre, DADA 100 in collaboration with the Cabaret Voltaire, Roman Signer, etc.), FLUXUM FOUNDATION and the FLUX LABORATORY have brought together leading lights of the scientific, political, and business sectors, while providing budding innovators with a platform for encouraging new ideas and creativity.

Cynthia also devotes her time to numerous causes. She is a member of several foundation boards and committees, such as the Prix de Lausanne, Des Cinémas pour l’Afrique, No Difference, SOS Enfants, and the International Film Festival and Forum on Human Rights. She is a UNESCO ambassador for dance, and also takes part in public task forces on the economy and culture.

“Don’t ask what business can do for the arts; ask what the arts can do for business.”

Cynthia Odier